A standing commitment / Eleven Theory
Carry
forward.
A part of what we make.
A chance for someone to go further.
1% of net revenue.Every financial year.
01 / The commitment
Built into
how we work.
We commit 1% of our net revenue, every financial year, toward education access for children who would otherwise lack it.
Carry Forward is a standing commitment built into how Eleven Theory runs. It is calculated at the close of each financial year and directed toward education access.
It is not tied to a specific purchase, a discount, or a promotional period. The commitment stays in place whether the year was good or bad.
02 / Why education
Talent isn’t rare.
Access is.
Education can give a person the tools to change their own life, on their own terms.
Before we made a single bag, we decided that if this business worked, it would carry someone else forward with it.
03 / How it works
A clear line
from promise to action.
Three steps. The same commitment, every year.
- 01Set aside
A percentage of revenue.
Not profit.At the close of every financial year, we commit 1% of our net revenue. It applies in a good year and a hard one. Basing it on revenue keeps the commitment from shrinking simply because our margins change.
1% × annual net revenue - 02Carry forward
Toward education.
Through a shared decision.The amount goes toward education access for children who would otherwise lack it. Who it goes through will be decided together with our community. We fund the mechanism that reaches children; we do not select individual recipients.
Community-informed direction - 03Make it visible
One public update.
Every year.What the commitment becomes each year, in numbers, will be published once a year. That is the reporting rhythm we have committed to.
Published annually
04 / Accountability
The promise is clear.
The numbers should be, too.
We have committed to publishing what Carry Forward becomes, in numbers, once a year.
The education mechanism will be decided together with our community. Until that decision is made, we are not naming a delivery partner or claiming an impact total here.
Ask about the commitmentThe details, plainly
Worth
asking.
Is the 1% based on profit?
No. The commitment is based on net revenue, not profit, and is calculated at the close of every financial year.
Does my purchase fund a specific child?
Carry Forward is an annual business commitment, not a donation attached to an individual purchase. We fund a mechanism for education access rather than selecting individual recipients.
Who decides where the amount goes?
Who it goes through will be decided together with the Eleven Theory community. The commitment is toward education access for children who would otherwise lack it.
How often will you share the numbers?
Once a year. We have committed to an annual account of what Carry Forward becomes in numbers.
